Our Story

RedeeMedia’s main focus is not about sharing our story, but sharing God’s story of love and redemption. Our entire story continues to be the story of His unfailing love and mercy that works through generations. We would have never come together if not for the overwhelming love of God.

So here is a brief of how God brought us together for this very purpose.

Genaye, director of RedeeMedia, has always been interested in creative evangelism and wondered how the various communication means she employs at her work place as communication Specialist could be effectively used for evangelism.
She later joined medialightasia, a short term media missionaries training program in Northern Thailand. At medialightasia, all her pieces of puzzles about how to go about communication evangelism came together and she learned how to use the media for missions. When she came back to Addis Ababa, God helped her to connect and work with other young people who are interested in media mission. She then sets up Redeemedia ministry in Ethiopia in 2012 and has also been serving as a media missionary in Chiang Rai, Thailand since 2014.
Kibrom Tadesse joined the team through a social network. Unlike the other team members, Kibrom often engages in face to face street evangelism instead of using the media. However by reading about RedeeMedia’s gospel multimedia exhibition on a blog post, he was impressed with the potential that media has in playing a role for spreading the good news. He realized the impact of visual media as the generations’ point of contact. He now plays a role in the RedeeMedia in strategizing and organizing events. RedeeMedia events wouldn’t have happened if not for his leadership and event organizing skills.

Originally this team was only aiming to organize a gospel multimedia exhibition, which would take place in Addis Ababa on September 2014. However the team met Fitsum Admassu, who envisions further than the multimedia gospel exhibition, he urged the team to start a web page where ideas, short films, photographs, and other gospel outputs can be shared and he also volunteered to design the website. Fitsum has since been the Creative Director of RedeeMedia.

All in all, by taking one step at a time, God teamed up this group with more creative young visionaries with so much talent (pictured below) for the work of His kingdom and now here we are with RedeeMedia, redemmers of the media for God’s glory!


- Paving the way for the youth to salvation through visual media
- Seeing people receive Jesus as their personal savior
- Connecting people to a community where they can grow spiritually

Using media to save souls!


Media Light Asia
Great Commission